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About Us

Fleet Challenge Ontario helps fleet operators reduce their fleet fuel consumption, operating costs and tailpipe emissions through sharing of modern fleet management techniques and proven best management practices.

The 2008 - 2011 Fleet Challenge Ontario program for Ontario municipalities is a not-for-profit program of the Canadian Energy Efficiency Alliance.

The organization also completes research, studies, and commercial projects on a service provider basis as Fleet Challenge Consulting Group Inc. (FCCGI).






Team Bios

• Roger Smith • Melissa Felder • Mike Greene • Allan King

Roger Smith
Executive Director FCO
President and Partner FCCGI

Roger Smith is Director, Environmental Initiatives for the Canadian Energy Efficiency Alliance of Mississauga, Ontario.

Roger Smith is also president of Fleet Challenge Consulting Group Inc. and a key member of the E3 Green Fleet Rating System development team, of Vancouver, B.C.

As a fleet management consultant he has completed projects for provincial and municipal governments across Canada, as well as the Fraser Basin Council in BC, Climate Change Council in Alberta, Red River Valley Clean Cities Coalition in Manitoba and the Saskatchewan Research Council.

Until 2005 Roger was Manager, Fleet Management Services, Toronto Hydro Corporation. During these 16 years he pioneered fleet usage of biodiesel in Canada and successfully implemented numerous other green fleet initiatives. In recognition of these efforts he has received several industry awards for environmental accomplishments.

His previous accountabilities include roles with GMC Truck and Coach Division and the private sector line-haul trucking industry.

Roger is passionate about global climate change issues. He is committed to making positive environmental change within the transportation industry. His strategies for financially accountable fleet management practices and green fleet solutions have been published in several industry publications.


Melissa Felder
Director Program Development FCO
Senior Consultant and Partner FCCGI

Melissa Felder has operated an independent environmental consulting practice since 2000 and has project management and technical experience in a wide range of topics leading to environmental improvement, including renewable energy, low impact materials, energy efficiency, sustainable buildings, and solid and hazardous waste management. Melissa graduated from the University of British Columbia with a Master's degree in Bio-Resource and Chemical Engineering (Hon.) and has an undergraduate degree in Geography - Environmental Studies from McMaster University. Melissa has been affiliated with the Canadian Energy Efficiency Alliance, the Clean Air Foundation, and Summerhill Group, and is presently on the Board of Directors of the Canadian Bioenergy Association and Partner in FCCGI.

Clients have included the World Green Building Council, Environment Canada, the Colombian Hydrocarbon Agency, the Ontario Ministry of Natural Resources, the US Environmental Protection Agency, Ontario Shared Services Bureau, Net Zero Energy Home Coalition, Corporate Knights, Ontario Ministry of Transportation, Pollution Probe, and the $1B technology granting agency: Sustainable Development Technology Canada.

Projects include audit work in solid and hazardous waste management and diversion for The Beer Store and the University of British Columbia, green vehicle best practices guidelines and certification development on behalf of the Province of Ontario, consultation processes geared to identify best pathways for renewable energy deployment on behalf of Pollution Probe and the Government of Canada, design of a evaluation framework to identify most attractive sustainable technologies on behalf of Sustainable Development Technology Canada, policy and strategy recommendations for green housing/building based on thorough understanding of LEED® certification and other international programs, among other projects.


Mike Greene
CFO and Partner FCCGI

From 1984 to 1991 Mike Greene was CFO, and later Executive Vice President, of the steel service centre and metals trading division of Federal Industries, a TSE listed conglomerate. This division owned and operated a chain of steel service centres across Canada and the USA and, therefore, had extensive internal trucking operations that were required to deliver products to customers.

In 1992, Mike was appointed CFO of Federal Industries (revenue in excess of $2 billion p.a.) which also owned and operated one of the largest trucking businesses in Canada. Certain segments of these trucking operations were under-performing, so Mike became significantly involved in their operations. During 1994, Federal Industries was reorganized to focus on its highly profitable metals operations and changed its name to Russel Metals Inc. Mike led the new company in organizing and implementing its acquisition program.

After leaving Russel in 1996, Mike consulted to a number of different businesses including oil and gas exploration, call centres, technologies for various applications. He was also significantly involved in developing a strategic and business plan for the Canadian Natural Gas Vehicle Association (CNGVA).

From 2004 to 2006, Mike was of a federally funded program known as Fleet Challenge and was part of the team that developed:

  • The E3 Fleet program (which was launched by Fraser Basin Council in November 2006);
  • The BioFleet program which was built on first developing prospective customer interest and then introducing producers to the market that had been developed. This program now accounts for a very significant percentage of biodiesel usage in Canada. "
  • Technology - providing fleet managers with the ability to verify manufacturers' claims and to encourage manufacturers to get their products tested by ETV Canada under controlled conditions through accredited laboratories.

In 2007, Mike partnered with Roger Smith in owning and organizing Fleet Challenge Consulting Group Inc.


Allan King
Senior Consultant FCO
Senior Consultant and Partner FCCGI

Allan King held numerous positions in Fleet Management and Logistics over a 33 year career at Bell Canada. From 2004-2009 Allan was Director of Bell Fleet Solutions with a fleet of over 12,000 vehicles across Canada. Allan has hands on experience in all aspects of fleet management including vehicle design, vehicle provisioning, finance, fleet policy development, fleet administration, maintenance operations, customer service, fuel management, re-marketing, fleet systems development, fleet strategy and business planning.

Allan is a P. Eng. and holds a Hon.B.Sc. (Mechancial Engineering) from Queen's University and an M.B.A. from McGill University. Allan is a long standing member of the National Association of Fleet Administrators (NAFA) and is currently on the executive as the Treasurer of the Ontario Chapter.

Some accomplishments at Bell include:

  • Organized and operated the central region Real Estate, Material Distribution and Fleet portfolio for Saudi Telecom in Saudi Arabia for 5 years.
  • Centralized fleet operations from multiple Bell subsidiaries and affiliates into one organization.
  • Implemented service level agreements and improved the value proposition for over 20 Bell subsidiaries and business units.
  • Lead a technology team to develop a market ready fleet management system and a vehicle telematics solution for external sales. Completed divestiture of this technology to a third party in 2006.
  • Outsourced maintenance operations at 46 Bell garages to a contract maintenance company. This lowered headcount by 142 employees and lowered operating cost.
  • Implemented a plan to lower the carbon footprint of the fleet by right sizing vehicles, reduce idling and secure funding to replace aging inefficient vehicles with new reduced emission vehicles.

In 2009, Allan joined Fleet Challenge as a Senior Consultant. His focus has been on integrating technology in police and EMS vehicles to reduce idling.



© Fleet Challenge Consulting Group Inc.